With a pump dead and the water still coming, nobody is waiting for your homepage animation.
Nobody in this situation is browsing
The pump stopped and the water is over the floor. Ice took a limb down across the drive. The furnace quit and the house is dropping fast.
They are not assessing your workmanship. Three things, fast: you handle sump pumps, you come to Irvington, this is the number.
Assume everything is against you
Everyone rings at once in a thaw or an ice storm, basements swallow reception, and a phone near empty starts slowing itself down. Those three arrive together.
Build for the customer out on a basement pit and the comfortable one takes care of itself. Words first, images after, nothing standing between the caller and your number.
Put the after-hours terms at the top
Overnight cover belongs in the first screenful, above anything about spring thaw of the service page. Parked behind a footer link it may as well not be offered.
Then define it. Someone answers until ten. Ring-back inside the hour. Thaw weeks run worst-first and the rate is higher. A vague answer near whether you go outside 465 is read as no. Left vague, people read it as no.
Buttons for wet or gloved hands
Standing in water in a cold basement, one hand on the phone. Links the size of a pencil eraser packed together do not get hit.
Make the call button genuinely large, keep it on screen as the page scrolls, and leave empty space around it so nothing else takes the tap from a hand that has been dealing with a sump pump for an hour.
Put a stopwatch on it
Next call out on a basement pit, try to book yourself through your own form and time it.
The number usually lands badly. What you approved on a monitor is not what a customer meets standing in an inch of water.
